Geek chic

Geek chic (gEk)(shk) adj. chic-er, chic-est n. Slang - Referring to the embracing of stereotypically unpopular "geek" characteristics such as glasses, comic books, and retro clothing. Not conforming to the current fashion; stylish: Adopting or setting current fashions and styles; sophisticated in an unconventional way. The addition of "nerdy" elements to high-fashion trends.

What the press say: A mish-mash of the world's most desired styles with an oh-so-cool 'geek chic' feel, Four Eyes embraces the style conscious needs of the wearer to enable them to carry off their individual style through bold statements of their character and personality. This collection screams individualism & style! Established in 2006 by self confessed geek-chic exponent Will Drew, the brand takes the lead in resurrecting some of the funkiest, stylish frame designs from the past few decades.

Sprinkle this in with some of his own design flair, Drew brings a unique brand offering to the eyewear and sunglasses fashion market.

Four Eyes online store showcases the 2008 collection of eyewear that is synonymous with the ironic change in how specs have become fashionably acceptable as an accessory.